Navigate the complex world of Amazon FBA with our comprehensive dictionary of acronyms, metrics, and ecommerce terminology.
Advertising Cost of Sales
A key metric used in Amazon PPC advertising to measure the performance of campaigns. It is calculated as ad spend divided by ad revenue. A lower ACOS indicates a more profitable campaign.
Amazon Standard Identification Number
A unique 10-character alphanumeric identifier assigned by Amazon.com and its partners for product identification within the Amazon organization.
Fulfillment by Amazon
A service offered by Amazon that provides storage, packaging, and shipping assistance to sellers. This allows sellers to store their products in Amazon's fulfillment centers, where Amazon handles the picking, packing, shipping, and customer service for these products.
Fulfillment by Merchant
A fulfillment method where Amazon sellers store their own inventory and handle the packing and shipping of orders themselves, rather than using Amazon's fulfillment network.
