DSP lets you reach Amazon shoppers on Google, Instagram, and 2,000+ other sites — using Amazon's purchase data.Reach the right shoppers before they ever search. Reach Amazon shoppers who already viewed your category — and convert them at 3x the rate of standard PPC.
$50M+
Managed Spend
+34%
ROAS Improvement
8+
Channels Covered
Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform. It lets you buy display, video, and audio ads — reaching your exact customers based on real shopping behavior, both on and off Amazon.
Unlike PPC which targets keywords in search, DSP targets people — by what they browse, buy, and watch. It's the most powerful way to build brand awareness and retarget shoppers at scale.
Learn how DSP fits your strategyShown on streaming TV (OTT) or the top, right, and third-party sites. A9 auto-placement, avoiding guesswork on targeting.
A rich, product ad format driving up to 3x in-store products, optimizing campaigns based on Amazon shopping signals.
Non-skippable ads on Amazon Music, Alexa, Fire, and radio — enhancing brand awareness at every moment.
Out-stream video ads shown off Amazon. Brand-safe placements on premium publisher sites, IMDb, and Twitch.
DSP doesn't just show ads — it reaches the exact right people, at the right time, with the right message. Three targeting systems work together to drive measurable results.
Six reasons why DSP is essential for any brand serious about scaling on Amazon.
Target audiences based on Amazon's first-party shopping data — the most valuable targeting data on the internet. Reach the exact shoppers most likely to buy.
Reach your customers on desktop, mobile, Fire TV, and Alexa — maintaining consistent brand messaging at every touchpoint across their day.
From rich display to full-motion video and audio — DSP creatives are designed to stop the scroll and drive action at every stage of the funnel.
Amazon DSP provides granular analytics so you can constantly improve targeting, creatives, and bid strategy based on what's actually converting.
DSP connects directly to your Amazon catalog. Sponsored Products, Stores, and DSP work as one — amplifying every campaign with the full Amazon ecosystem.
You decide exactly where your ads appear. Our team manages brand safety settings, frequency caps, and placement exclusions to protect your brand at all times.
PPC and DSP aren't competitors — they're complements. Here's what each does best, and why the most effective Amazon brands use both.
Sponsored Ads
PPC is the foundation of Amazon advertising — reach shoppers who are actively searching for your product. High intent, direct conversion, essential for every seller.
Demand-Side Platform
DSP reaches shoppers before they search — by targeting people based on their behavior, not just keywords. Essential for brand building, retargeting, and scaling beyond search.
Best Strategy: Run Both Together
PPC captures demand. DSP creates it. Brands using both see significantly higher total ROAS than either alone.
DSP isn't for every brand. It's a high-precision instrument for those ready to scale past the limits of search.
You're spending thousands to drive traffic to your listings, but 97% of shoppers leave without buying. They're 'in-market,' but they've been distracted. Without DSP retargeting, that traffic is lost forever. We find them on Instagram, Twitch, and 2,000+ premium sites to bring them back to close the sale.
You've optimized every keyword. Your PPC is efficient. But you've hit a wall. You're fighting for the same 10% of shoppers who are already searching for your product. DSP lets you scale past search by targeting the 90% who are 'in-market' but haven't typed your keyword yet.
Shoppers don't live on Amazon. They're watching Streaming TV, reading news, and browsing social media. If you're only advertising on Amazon, you're invisible for 80% of the customer journey. We use Amazon's first-party purchase data to reach them exactly where they spend their time.
Scale Your Reach
If your brand matches these scaling signals, Amazon DSP is the key to unlocking your next $1M in revenue.
Everything you need to know about Amazon DSP before getting started.
Not every brand is ready for DSP. Book a free discovery call and we'll tell you honestly whether DSP fits your current stage.
Book Discovery CallStop limiting your reach to search. Amazon DSP puts your brand in front of the right audience — wherever they are on the internet.
Identify your highest-intent segments and competitors.
Define cross-channel reach and attribution goals.
Deliver a prioritized programmatic roadmap.
Strategy Session
15 Mins • 1-on-1 Discovery
