Amazon PPC Management

PPC
Efficiency
tuning.

Most Amazon sellers overpay for every sale. We engineer your ad campaigns for predictable ACoS, compound organic rank growth, and a return on ad spend that compounds — not bleeds.

ACoS: Controlled
ROAS: Climbing
Full campaign architecture build & audit
Bid optimisation & ACoS control
Negative keyword mining & expansion
Search term harvesting & rank intent
A10 Algorithm Synced
ACoS Reduction Focus
No Wasted Spend

80+

Ad Accounts Managed

-38%

Avg ACoS Reduction

2.4x

Avg ROAS Lift

ROAS

12.1x

TACoS Achieved

8.2%

ACoS Cut

-38%

PPC_Engine_v4
OPTIMISING

8.2%

ACoS

Daily Spend
$133-12%
Revenue
$1,621+24%
Impressions
48.2K+18%
30-Day ACoS Trend
DECLINING
38% start8.2% current

Active Campaigns

4 Running

Exact_Brand_Core$28.404.1%
Phrase_Category_01$51.2014.6%
SP_Competitor_Rank$34.5011.3%
Auto_Discovery$19.8022.1%
Spend Flow
EFFICIENT
80+[ Ad Accounts Managed ]
-38%[ Avg ACoS Reduction ]
2.4x[ Avg ROAS Lift ]
24/7[ Bid Monitoring ]
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PPC_AUDIT_FREE
The Data

Where the
money
actually goes.

Unmanaged PPC is the single largest drain on Amazon seller profitability. These aren't estimates — they're patterns we see in every new account audit we run.

Audit my campaigns
84%

Of Amazon sellers overpay per click

0.8x

Is the average unmanaged ROAS on Amazon

8.4x

Is what properly managed campaigns return on average

Live_ROAS_Analytics
Optimized
D0
D5
D10
D15
D20
D25
D30

Target ROAS

8.4x

Efficiency Lift

+240%

Pricing Tiers

Choose your
PPC tier.

Whether you need a one-time audit or fully managed ongoing PPC, every tier is built around one metric: your profitability.

One-Time

PPC Audit

A full forensic review of your existing campaigns — identifying every ACoS bleed, indexing gap, and structural flaw.

  • Full campaign structure audit
  • ACoS & TACoS analysis by ASIN
  • Wasted spend identification
  • Keyword gap & bleed report
  • Competitor targeting review
  • Written action plan delivered
Timeline3–5 Days
PricingContact for Quote
Cut My Wasted Spend
Most Popular
Most Popular

PPC Management

Ongoing weekly bid optimisation, campaign management, and search term harvesting for predictable, compounding results.

  • Everything in PPC Audit
  • Weekly bid optimisation
  • Search term harvesting & negatives
  • New campaign architecture
  • Monthly performance reports
  • Dedicated PPC strategist
  • Slack direct access
TimelineOngoing Monthly
PricingContact for Quote
Cut My Wasted Spend
Launch Ready

Full PPC Build

Complete campaign architecture from zero — built for new ASINs or brands relaunching with a clean ad account slate.

  • New ad account structure
  • Exact + phrase + auto campaigns
  • ASIN targeting & competitor SP
  • Sponsored Brands setup
  • Sponsored Display setup
  • DSP audience strategy (if eligible)
  • Negative keyword foundation
  • Launch-month intensive management
Timeline7–10 Days Build
PricingContact for Quote
Cut My Wasted Spend
The System

Built for PPC
predictability.

Amazon PPC isn't a guessing game. We treat it as an engineering problem — with systems, data, and compounding feedback loops.

01
KEYWORD_INTEL

Search Term Precision

Mining every search report to find converting terms, eliminate wasted spend, and build a negative keyword list that gets smarter every week.

Weekly harvestSTATUS: MINING
02
BID_ENGINE

Bid Architecture

Dynamic bid adjustments by time, device, and placement — ensuring your budget is concentrated where and when your buyers actually convert.

24/7 AdjustedSTATUS: OPTIMISING
03
STRUCTURE_OPS

Campaign Structure

Single-keyword ad groups, ASIN isolation, and campaign segmentation that gives you surgical control over spend, ACoS, and rank intent.

Granular controlSTATUS: ACTIVE
04
RANK_LEVER

Organic Rank Leverage

Using PPC velocity to accelerate organic rank, then pulling back ad spend as organic sales compound — making every ad dollar work twice.

Dual-channel ROISTATUS: COMPOUNDING
campaign_stack_v3.0 — live

# ACTIVE CAMPAIGN STRUCTURE

Sponsored Products · Exact
Brand + high-intent termsLIVE
Sponsored Products · Phrase
Category discoveryLIVE
Sponsored Products · Auto
Mining new search termsHARVEST
Sponsored Brands · Video
Top-of-search ownershipACTIVE
Sponsored Display · ASIN
Competitor conquestRUNNING
Negative Keywords
1,240 blocked termsUPDATED

$all_campaigns_profitable

Campaign Architecture

Structured for
profit.

Every campaign type serves a specific purpose in the funnel. We build a layered structure where each campaign feeds data back into the others.

Exact match campaigns isolate your best terms for maximum control
Auto campaigns continuously mine new converting search terms
Negative lists prevent the same wasted spend week after week
Bid time-of-day rules concentrate spend when your buyers convert
PPC
What We Avoid

PPC does not
have to bleed
budget to work.

The four most common PPC mistakes we fix in every account we audit — and why they compound over time into catastrophic profit losses.

Fix my PPC

Set-and-Forget Management

Campaigns left on autopilot accumulate wasted spend, stale bids, and irrelevant search terms month after month. We review and adjust weekly — without exception.

Broad Match Keyword Bleed

Broad match keywords on Amazon are one of the fastest ways to burn budget. We build tight match type strategies that keep every dollar accountable.

Ignoring Organic Signals

PPC exists to serve organic rank — not replace it. Every campaign we build is designed to accelerate organic velocity, not create an ad dependency.

Chasing ACoS Alone

ACoS doesn't tell the full story. We optimise for TACoS (total ad cost of sale) — the only metric that captures how PPC and organic sales interact.

Expected Outcomes

Metrics that actually tell you
what's working.

Every improvement is measurable, trackable, and reported. No vague "better performance" — actual numbers that appear in your Seller Central account.

avg ROAS lift
2.4x

ROAS Expansion

As wasted spend is eliminated and converting terms are scaled, ROAS compounds week over week without increasing total budget.

-38%

avg ACoS drop

ACoS Control

Systematic bid pruning and negative expansion brings ACoS under target within 30–60 days on every account we manage.

+60%

organic share

Organic Velocity

PPC-driven sales velocity accelerates organic rank, shifting your sales mix toward free organic traffic over 60–90 days.

TACoS

the real metric

Total Profitability

We optimize for total ad cost of sale — the only metric that captures the real relationship between paid and organic performance.

24/7

monitoring

Always Watching

Automated alerts and weekly manual review ensure no campaign drifts off target without being caught and corrected immediately.

PPC Diagnostic

The fingerprints
of wasted spend.

Most Amazon ad accounts suffer from the same three structural flaws. If you recognize these patterns, your ACoS can be fixed.

[01]
WASTE DETECTED
CRITICAL BLEED
PPC_SIGNAL: EFFICIENCY DIAGNOSTIC.

The Profit Bleed: High ACoS is killing your margin.

Your ad spend is growing faster than your revenue. You're bidding on broad terms that 'feel' right, but the data shows they never convert. Every click is an expense, not an investment. We find the keywords that are draining your bank account and cut them with surgical precision.

EFFICIENCY_SYMPTOMS
1
ACoS consistently exceeding your break-even profit margin
2
Significant spend on keywords with 0% conversion rate
3
High percentage of budget allocated to non-performing search terms
[02]
RANK ANOMALY
AD DEPENDENCY
PPC_SIGNAL: ATTRIBUTION ANALYSIS.

The Rank Trap: You're paying for every single sale.

You have strong sales volume, but the moment you lower your ad spend, your revenue disappears. This is an ad-dependency trap. Your PPC isn't feeding your organic rank; it's replacing it. We restructure your campaigns to force organic velocity, shifting the sales mix toward free traffic.

EFFICIENCY_SYMPTOMS
1
TACoS is high and remains stagnant regardless of spend changes
2
Low organic visibility for primary high-volume keywords
3
Immediate revenue drop-off when PPC budgets are capped
[03]
STRUCTURAL FLAW
ACCOUNT CHAOS
PPC_SIGNAL: STRUCTURAL X-RAY.

The Architecture Chaos: Competing with yourself.

Overlapping campaigns, multiple match types for the same keyword, and 'loose' targeting are driving up your bid prices. You're effectively bidding against your own campaigns. We implement a clean, scientific architecture that isolates performance and eliminates internal competition.

EFFICIENCY_SYMPTOMS
1
Duplicate keyword targets across different campaign types
2
Unclear reporting where spend is difficult to track by ASIN
3
Lack of a formal negative keyword harvesting process

Audit Your Spend

Stop the bleed today. Our forensic PPC audit identifies every dollar of wasted spend in your account.

Get Free PPC Audit
The Process

How we
manage PPC.

A transparent, repeatable system — not a black box. You always know exactly what we're doing and why.

01

Full Account Audit

We dig into every campaign, ad group, search term report, and bid setting — mapping every dollar of wasted spend before touching anything.

02

Rebuild Architecture

Restructure campaigns from the ground up: exact/phrase/auto separation, ASIN isolation, and negative keyword foundations set correctly.

03

Weekly Optimisation

Bid adjustments, search term harvesting, new negative additions, and campaign scaling decisions — executed every 7 days without exception.

04

Report & Scale

Monthly performance reports with TACoS trends, organic share growth, and a 30-day forward strategy — so you always know exactly what's happening.

PPC_Optimisation_Protocol_01-04
Campaigns active & monitored
FAQ_Protocol

Common
questions.

Get clarity on how Amazon PPC management actually works — and what to expect before you commit.

Free PPC Audit Available

We review your top 3 campaigns and give you a clear picture of where money is being wasted — at no cost, no obligation.

Request free audit
ACoS (Advertising Cost of Sale) is your ad spend divided by ad revenue, expressed as a percentage. Your target ACoS is determined by your profit margin — you want ACoS to sit below your break-even point. Most sellers don't know their break-even ACoS, which is why they bleed money. We calculate this before touching a single campaign.
ACoS only measures ad-driven revenue. TACoS (Total ACoS) divides your total ad spend by your total revenue — including organic sales. As PPC drives organic rank, TACoS falls even if ACoS stays flat. TACoS is the metric that tells you whether your advertising is building a sustainable, profitable business or just keeping you afloat.
Most accounts show measurable ACoS improvement within 4–6 weeks of restructuring. Organic rank improvements from PPC velocity typically appear in weeks 6–12. We give every new account a 90-day baseline before drawing firm conclusions — but you'll see the data moving in the right direction within the first 30 days.
Yes. We use Amazon's Advertising API access, which requires granting our agency account manager access to your advertising console. We do not need payment method access or any permissions beyond campaign management. A full list of permissions required is provided before we start.
Yes — launch PPC is actually where we have the most impact. We build a launch-specific campaign structure designed to create rapid sales velocity and force early organic rank gains during the A10 honeymoon window. New ASINs get a distinct strategy from established listings.
Monthly performance reports covering: TACoS trend, ACoS by campaign, search term wins and negatives added, organic rank movement for target keywords, and a 30-day forward plan. You also get Slack access to your account manager for any questions between reports.
More_Questions?
Cut My Wasted Spend
Audit Status: Priority Access

Kill the waste.
keep the profit.

Is your PPC eating your margins? Book a **15-minute Efficiency Diagnostic** to find exactly where your budget is being bled by non-performing search terms.

★★★★★"Joined as PPC Efficiency. Revenue up 38% in 60 days." — Kitchen Brand

Cut My Wasted Spend
Immediate ACOS Impact
Negative Keyword Isolation
ACOS vs. TACoS Analysis
Placement Bid Strategy
Efficiency Focus

Audit Agenda

1. Bleed Detection

Identifying high-spend, zero-conversion keywords.

2. Semantic Gaps

Finding where Amazon is misinterpreting your intent.

3. Scaling Trigger

Setting parameters for risk-free algorithmic scaling.

Rapid Spend Review

15 Mins • 1-on-1 Access

$0.00
!