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FBA VS FBM VS 3PL

COMPARE LOGISTICS AND DETERMINE WHICH FULFILLMENT STRATEGY MAXIMIZES PROFIT.

PRODUCT SPECS

$
$

FBM (MERCHANT) LOGISTICS

$

3PL LOGISTICS

FBA
AMAZON FBA NET

$7.07

Margin: 23.6%ROI: 69.0%
FBM
FBM MERCHANT NET

$10.54

Margin: 35.1%ROI: 102.9%
3PL
3PL OUTSOURCED NET

$11.35

Margin: 37.8%ROI: 110.7%

Economics Interpretation

Product Viability: Marginal

With a selling price of $30.00, Amazon fees (referral, fulfillment, storage, and placement) consume 32% of your revenue. This leaves a healthy 23.6% profit margin ($7.07 per unit). Your largest logistics expense is FBA Fulfillment ($4.55), which is heavily determined by your package weight and dimensions.

Strong Economics — Ready to Scale?

Your unit economics look healthy and viable. Capitalize on this honeymoon margin by deploying high-impact listing systems and targeted advertising.

Schedule Free Strategy Audit

FBA Size Tier Boundaries

Large Standard
Length: 10.0"Limit: 18"
Width: 8.0"Limit: 14"
Height: 2.0"Limit: 8"
Weight: 1.20 lbsLimit: 20 lbs
Fee Schedule2026 Rates
Last Verified2026-06-01
Dim Divisor139 (cu. in. / lb)
FBA Data SourceAmazon Central

⚠️ Disclaimer: Fees shown are estimates based on standard Amazon schedules. Actual fees may vary in Seller Central based on specific shipping configurations.

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