AMAZON FBA GLOSSARY

CGI & 3D Product Visualization

The computer-aided creation of photorealistic product imagery using CAD models, virtual studio lighting, and ray-traced material physics. For Amazon sellers, 3D rendering provides 100% control over lighting reflections, exact camera angles, and perfect catalog consistency across color and size variations without studio glare or lens distortion.

Enhanced Brand Content (EBC)

A premium visual branding feature in Amazon Seller Central that allows Brand Registered owners to replace standard plain-text descriptions with rich modular layouts, comparison matrices, high-resolution lifestyle imagery, and brand story modules.

Advertising Cost of Sales

A key metric used in Amazon PPC advertising to measure the performance of campaigns. It is calculated as ad spend divided by ad revenue. A lower ACOS indicates a more profitable campaign.

Amazon Standard Identification Number

A unique 10-character alphanumeric identifier assigned by Amazon.com and its partners for product identification within the Amazon organization.

Best Sellers Rank

A metric used by Amazon to rank products based on their sales volume compared to other products within the same category. A lower BSR number means higher sales.

Click-Through Rate

An essential Amazon advertising and organic performance metric measuring the percentage of shoppers who click on a product listing after viewing its impression in search results or browse nodes. Calculated as (Clicks ÷ Impressions) × 100.

Delivered Duty Paid

An incoterm where the seller assumes all responsibilities, risks, and costs associated with transporting goods until the buyer receives them at the destination port. This includes paying for shipping, duties, and customs clearance.

Fulfillment by Amazon

A service offered by Amazon that provides storage, packaging, and shipping assistance to sellers. This allows sellers to store their products in Amazon's fulfillment centers, where Amazon handles the picking, packing, shipping, and customer service for these products.

Fulfillment by Merchant

A fulfillment method where Amazon sellers store their own inventory and handle the packing and shipping of orders themselves, rather than using Amazon's fulfillment network.

Amazon Main Product Hero Image

The primary product photograph or 3D render displayed in Amazon search results and the first slot of the detail page gallery. Amazon Seller Central strictly mandates a pure white background (RGB 255, 255, 255), at least 85% frame fill, and prohibits added text, badges, borders, or non-included accessories.

Manage Your Experiments

Amazon's official A/B testing tool in Seller Central for Brand Registered sellers. It allows brands to split-test two versions of a main image, title, bullet points, or A+ Content simultaneously across real marketplace shoppers to measure differences in sales, conversion rate, and revenue.

Amazon Listing Search Suppression

A status where Amazon automatically removes an ASIN from customer search results and browse categories due to policy non-compliance, most commonly caused by non-white main image backgrounds, promotional badges, low resolution below 1,000px, or missing vital product attributes.

Total Advertising Cost of Sales

A holistic metric that measures ad spend relative to total revenue (both organic and paid sales). TACOS helps sellers understand the overall impact of advertising on their entire business growth.