$28K/month.
60 days. Zero history.
Graffixx entered one of Amazon's most crowded visual categories with no reviews, no ranking, no brand recognition. We built a system that made all of that irrelevant.
$28,400/mo
58 Days
+168%
11%
8.2x
#1 New Release
200 competitors.
All looking identical.
The alcohol markers category is a visual commodity trap. Every listing shows the same white background, the same "48 colors, dual tip" headline. Buyers can't tell products apart — so they default to whoever has the most reviews. A new brand entering that environment has exactly one weapon: a better visual system than everyone else.
Build the system
that forces the click.
We rebuilt the listing around one insight: the buyer decides in 0.3 seconds whether to click, and 8 seconds whether to buy. We engineered every pixel around those two moments — a CTR-optimized hero that stops the scroll, and A+ Content that removes every purchase objection before the buyer can articulate it.
Sound familiar?
Is your listing invisible in search?
If your CTR is below 3% or ACoS above 25%, the problem isn't your product. It's the system around it. We'll audit your listing in 15 minutes and show you exactly what's bleeding revenue.
The exact numbers that changed.
✕ Day 1 State
- CTR2.1%below category average
- CVR4.2%losing to brands with 1,000+ reviews
- ACoS38%burning launch budget
- Organic RankPage 8+zero indexation
- Revenue$0pure ad dependency
Day 60 State
- CTR5.6%+168% — color fan image stops the scroll
- CVR8.7%+107% — A+ answers every objection
- ACoS11%−71% — 4-tier PPC at full profit
- Organic RankPage 13 of 5 top category terms
- Revenue$28.4K/mo8.2x ROAS, sustainable engine
Every competitor
used white. We didn't.
In a search row of 8 identical white product squares, one warm, color-rich image captures 100% of eye movement. That single visual decision drove 168% more clicks — before a single keyword was changed.
Module 01 · Hero Banner
48 Colors. Zero Compromise.
Module 02 · Doubt Removal Layer
The buyer is interested.
We made them certain.
A buyer reaching A+ Content is 80% sold. The remaining 20% is doubt — "will these bleed?", "are the colors really this vibrant?", "can I refill them?". We answered every question visually, not with text walls. That pushed CVR from 4.2% to 8.7%.
Graffixx.
Authority
by design.
"Brand Story repositioned Graffixx from 'another marker set' to 'the professional's everyday tool.' That shift in positioning delivered a permanent 15% conversion lift — without changing a single product spec."
Build My Brand AuthorityBrand Assets
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Asset 01
The Artist's Tool
Asset 02
Built For Precision
5 levers.
each one measurable.
CTR Engineering
+168% · Image Strategy
Keyword Dominance
Page 1 · 3 Top Terms
A+ Conversion
+107% CVR · 7 Modules
Brand Authority
+15% CVR · Trust Layer
PPC Efficiency
11% ACoS · 8.2x ROAS
Every phase.
every metric it moved.
Documented progression from initial baseline to targeted outcome.
Phase 01
Wk 1–2
Category Intelligence & Keyword Architecture
Mapped 340+ buyer-intent keywords across 3 personas. Found a 'color accuracy' content gap untouched by every top-5 competitor — built the entire keyword architecture around it.
Keyword Coverage
+168%
search visibility
Phase 02
Wk 3–4
Main Image CTR Engineering
Ran 6 simultaneous image variants. Color-fan spread on a warm background outperformed white by 168%. In a row of 8 identical white squares, one warm image captures 100% of eye movement.
Click-Through Rate
+168%
more clicks, same budget
Phase 03
Wk 5–6
A+ Content — Conversion Defense Layer
7 modules eliminated every buyer 'what if' before it formed. Bleed resistance, nib detail, paper compatibility — all answered visually. The buyer who reaches your A+ Content is interested but not sold. We closed that gap.
Conversion Rate
+107%
more buyers per click
Phase 04
Wk 7–8
Profit-First PPC Architecture
4-tier campaign build: auto harvest → exact match → competitor conquest → category defense. 3 rounds of negative keyword mining. ACoS compressed from 38% at launch to 11% — without cutting ad spend.
Advertising Cost of Sales
−71%
ad waste eliminated
Phase 05
Wk 9–10
Organic Page 1 Dominance
#1 New Release by day 58. Page 1 organic rank for 'alcohol markers 48 pack', 'professional art markers set', and 'dual tip alcohol markers' — 3 of the 5 highest-volume terms in the entire category.
Monthly Revenue
$28.4K/mo
at day 60
Cumulative Revenue — Day 1 to Day 60
$0 → $28,400/month
8.2x
Peak ROAS
$0
Day 1
$840
Wk 2
$3.2K
Wk 4
$8.6K
Wk 6
$16.4K
Wk 8
$28.4K
Wk 10
"We launched with zero Amazon history and zero reviews. Grow Orbit built the entire visual system and we hit Page 1 in 58 days with an 8.2x ROAS. They built a brand that looked like it owned the category from day one."
"The visual gap between us and the competitors was so wide that buyers didn't even care about our low review count. The system just worked."
— Marketing Director
Maintained a 4.8-star average across the first 500 units. The conversion design didn't just sell products; it set expectations that the product actually met.
8.2x
Peak ROAS · Month 2
Evaluate Your Own Amazon Margins
The scaling strategy used for Graffixx started with precise margin modeling. Run your own numbers using our free, interactive Amazon seller calculators.
Model True Margins
Factor in CPC, dynamic FBA fulfillment fees, and referral cuts.
Predict Breakeven ACoS
Determine exactly how high your ad spend can go before bleeding cash.
Optimize FBA Tiering
Minimize shipping fees by designing package dimensions strategically.