The computer-aided creation of photorealistic product imagery using CAD models, virtual studio lighting, and ray-traced material physics. For Amazon sellers, 3D rendering provides 100% control over lighting reflections, exact camera angles, and perfect catalog consistency across color and size variations without studio glare or lens distortion.
Supplement brands frequently render metallic foil labels and clear bottles in 3D software (such as Blender or Cinema 4D) to ensure crisp typography and eliminate camera reflections on pure white backgrounds.