Amazon's official A/B testing tool in Seller Central for Brand Registered sellers. It allows brands to split-test two versions of a main image, title, bullet points, or A+ Content simultaneously across real marketplace shoppers to measure differences in sales, conversion rate, and revenue.
A brand uses MYE to run a 6-week split test comparing an isometric 3D render against a standard front-facing photo, identifying a winning asset that generated a 12% lift in units sold.