Meta Pixel
System Core: Commerce Architecture v2.0

DTC Website
architecture.

Amazon takes 15-40% of every sale. Your DTC store takes 0%.We build Shopify stores that convert — owned traffic, zero Amazon fees, full brand control. Most clients see 3x CVR within 90 days.
Build Pipeline: Open
Commerce_Core: Active

Shopify Plus

Custom storefront build.

Lifecycle Flows

Email & SMS automation.

SEO Architecture

Organic traffic engine.

Analytics Layer

Full attribution clarity.

Start Your Build
View Packages
Shopify Experts
Custom Themes
Conversion Optimized

15+

Active Builds

99.9%

Uptime SLA

40+

Stores Launched

40+[ Storefronts Built ]
+32%[ Avg AOV Lift ]
4.8%[ Conversion Rate ]
<2s[ Load Speed ]
Start Your
Build
BUILD_PIPELINE_OPEN
The Diagnostic

THE SINGLE-
CHANNEL TRAP.

Most Amazon brands are one policy update away from catastrophe. If Amazon suspends your account tomorrow, your DTC store keeps generating revenue. We build the insurance policy — a revenue channel you own, control, and can scale independently.

Diversification Required
RISK_TYPE: EXISTENTIAL01

Platform Dependency

100% of your revenue flows through a single marketplace. One policy change, one suspension, one algorithm shift — and your entire business stalls overnight.

RISK_TYPE: STRATEGIC02

Zero Customer Ownership

Amazon owns the customer relationship. You can't retarget, you can't email, and you can't build a brand community. Every sale is a one-time transaction with no compounding value.

RISK_TYPE: FINANCIAL03

Margin Compression

Between referral fees, FBA costs, and PPC inflation, your margin shrinks every year. A DTC channel lets you recapture 15-30% of revenue lost to platform fees.

RISK_TYPE: OPERATIONAL04

Data Blindness

Marketplaces gatekeep your customer data. Without purchase history, browsing behavior, or demographic insights, you can't optimize product development or marketing spend.

// LOGIC_STATE: DIVERSIFICATION_PATH

Freedom from
Marketplaces.

We engineer standalone e-commerce capabilities—from high-converting frontend experiences to backend fulfillment routing—ensuring your brand operates independently of any single platform.

Traffic DiversificationSystem_Active: v2.0
+42%Growth_Yield
Amazon DependencyBaseline
Omnichannel SplitProjected
Amazon55%
DTC Site25%
Other B2B20%

Ready to own your traffic?

Book Free Strategy Call
Deliverables Catalogue

WHAT YOU
GET.

Every engagement produces tangible, production-ready outputs — not decks and strategy docs.

SYS_TYPE: SHOPIFY_BUILD

Shopify Plus Architecture

Custom theme development with Liquid templating, metafields, and section-based architecture for full editorial control.

SYS_TYPE: UI_UX_DESIGN

UI / UX Design

Complete design system with responsive layouts, typography scale, and component library — from wireframes to pixel-perfect production.

SYS_TYPE: CHECKOUT_OPT

Checkout Optimization

Conversion-focused checkout with one-click upsells, trust signals, abandoned cart recovery, and payment gateway optimization.

SYS_TYPE: LIFECYCLE_AUTO

Email & SMS Flows

Klaviyo-powered lifecycle automation — welcome series, post-purchase sequences, win-back campaigns, and VIP segmentation.

SYS_TYPE: SEO_ENGINE

SEO Architecture

Technical SEO foundation with structured data, sitemap optimization, meta strategy, and page speed engineering for organic discovery.

SYS_TYPE: ANALYTICS_LAYER

Analytics & Tracking

Server-side tracking, conversion API setup, GA4 configuration, and attribution modeling for complete marketing visibility.

Commerce Stack · Live

Shopify Plus — Theme deploy

Complete

Live

Klaviyo — Welcome flow

Running

Now

GA4 — Conversion tracking

Complete

2h ago

Figma — Component library

Complete

Shipped

CAPI — Server-side events

Complete

1d ago

Stack Integrity100%
The Commerce Stack

Built with the
best to build DTC.

We implement best-in-class commerce tools and integrate them into a unified system — every component chosen for performance, scalability, and control.

Shopify Plus / Hydrogen

Active Deployment

Klaviyo Email & SMS

Active Deployment

Custom Liquid Templating

Active Deployment

Figma Design Systems

Active Deployment

GA4 + Server-Side Tracking

Active Deployment

Conversion API (Meta / TikTok)

Active Deployment
Expected Outcomes

What Changes
after launch.

The primary outcome of a DTC storefront is channel independence — your brand owns its customer relationships, data, and margins. These are realistic operational improvements, not projected revenue claims.

+35%

Amazon tax recaptured

Margin Expansion

Eliminate the Amazon Tax — referral fees, FBA premiums, and ad inflation erode 30-40% of revenue. A DTC channel redirects that margin back into growth.

3x

Customer lifetime value

Customer Ownership

First-party data collection enables retargeting, lifecycle email, and cohort analysis — turning one-time marketplace buyers into repeat customers.

4.8%

Target conversion rate

Conversion Rate Lift

Conversion-optimized storefront architecture with A/B tested checkout flows, trust signals, and urgency mechanics.

24/7

Automated lifecycle flows

Revenue on Autopilot

Email and SMS automation generates revenue while you sleep — welcome series, abandoned cart, post-purchase, and win-back flows running continuously.

0%

Data loss across channels

Full Attribution Clarity

Server-side tracking and conversion API integration delivers a unified source of truth for every marketing dollar — zero data gaps, zero guessing.

How We Work

From audit to
launch day.

A clear, sequential process with defined inputs and outputs at every stage of the engagement lifecycle.
01

Discovery & Strategy

We audit your brand, market positioning, customer base, and competitive landscape. This produces a detailed commerce strategy document and UX brief.
02

Architecture Design

We design the complete storefront — from information architecture and wireframes to full high-fidelity UI in Figma, with a complete component system.
03

Storefront Build

Custom Shopify Plus development with Liquid templating, third-party integrations, lifecycle automation, and full analytics setup — tested and QA'd.
04

Launch & Optimize

Staged deployment, DNS migration, speed optimization, and post-launch monitoring. We continue to optimize conversion and performance monthly.
Workflow_Linear_Sync_01-04
Ready for Deployment
FAQ

Common
Questions.

Get clarity on the technical requirements and expectations of a DTC storefront build.
A full Shopify Plus storefront — from discovery to live deployment — typically takes 8–12 weeks. This includes strategy, design, development, testing, and launch optimization.
Not at all. DTC is a complementary channel. Most of our clients maintain their Amazon presence while building direct sales. The goal is channel diversification, not replacement.
We build on Shopify Plus for most brands. For enterprise or custom needs, we also work with Shopify Hydrogen (headless). The technology decision is made during discovery based on your requirements.
Yes. Every DTC build includes lifecycle automation — welcome flows, abandoned cart recovery, post-purchase sequences, and win-back campaigns. We implement these in Klaviyo.
We're not a template shop. We build conversion-focused commerce architectures backed by data — with full analytics, attribution, and lifecycle automation built in from day one.
Query_Resolution_Complete
Speak to an Expert
Audit Slots: 2 Available

Stop renting customers.
own the experience.

Marketplaces own your data; you should own your destiny. Book a **15-minute DTC Growth Audit** to identify conversion leaks and build a high-LTV digital flagship.

Get Free Strategy Call
Performance UX
Conversion Rate Optimization
Retention & LTV Strategy
Tech Stack Consolidation
Session: DTC Scaling

Growth Map

1. Friction Analysis

Identify the exact step where 70% of your mobile traffic bounces.

2. Retention Loop

Audit your post-purchase flow to drive repeat customer behavior.

3. Scaling Roadmap

Infrastructure updates designed to handle 10x your current volume.

Foundational Session

15 Mins • Live Site Review

Free Access