$52K/month.
outselling gravity.
Dunova launched a premium weighted blanket against the brand that invented the category. No history, no reviews, no PR budget. Just a smarter visual system — and $52,400 per month by day 85.
$52,400/mo
85 Days
+156%
10.2%
13%
9.1x
Selling a tactile product to buyers who can't touch it.
A weighted blanket lives or dies on how it feels. The gentle pressure, the warmth, the weight distribution — none of that translates in a flat product photo on a white background. Gravity Blanket solves this with $15 million in brand recognition. New brands have nothing. So they race each other to $34.99 and wonder why margins disappear.
Make the buyer feel it before they buy it.
We couldn't let them touch it. So we showed them everything else — the lifestyle moment it creates, the science behind why it works, and the engineering that makes it different. Every visual asset was built to transfer the sensory experience through a screen. That's not photography. That's conversion architecture.
Selling something tactile?
If buyers can't feel it,
your listing has to.
Home goods, textiles, furniture, wellness — tactile categories have the highest conversion upside on Amazon because most brands never solve the sensory gap. We will show you exactly how to close it in 15 minutes, free.
The exact numbers that changed.
✕Day 1 State
- CTR1.8%flat product shot, lost in sea of identical thumbnails
- CVR3.4%buyers interested but couldn't justify $69 without feeling it
- ACoS47%broad match keywords, no sleep intent architecture
- Organic RankPage 10+zero indexation for sleep and anxiety terms
- Revenue$0100% ad spend, no organic support, no gifting traffic
Day 85 State
- CTR4.6%+156% — lifestyle shot the only human image in search
- CVR10.2%+200% — bead fill + science modules closed the gap
- ACoS13%−72% — sleep intent + gifting clusters at full profit
- Organic RankPage 13 top anxiety & sleep terms, combined 80K searches/mo
- Revenue$52.4K/mo9.1x ROAS, 41% on Subscribe & Save for recurring LTV
Everyone shot the blanket.
We shot the moment.
In a search row of 8 flat product shots, a single human moment — soft bedroom light, a person fully wrapped and at peace — is the only thumbnail that creates an emotional response. That's not just design preference. It's the reason the CTR hit 4.6% in a category where 1.8% was the baseline. The buyer didn't see a blanket. They saw themselves.
Module 01 · Hero Banner
Deeper Sleep. Less Anxiety. Proven Calm.
Module 02 · The Science of Weight
A buyer can't feel 15lbs through a screen.
So we made them understand it.
Deep Pressure Stimulation is the clinical mechanism behind every weighted blanket claim. Instead of saying "reduces anxiety," we showed the cortisol reduction pathway. Instead of "even weight distribution," we cross-sectioned the glass bead grid. Instead of "premium fill," we displayed the GSM count against competitors. The buyer didn't need to trust us — the data did that for us.
Dunova.
Sleep built
on science.
"Positioning Dunova as a sleep-science brand rather than a home goods brand changed who clicked, who bought, and who stayed. Buyers who came through a clinical keyword are buying for a specific reason. They don't return the product. That's why our return rate held at 3.2% — in a category where 12% is industry average."
Build My Brand AuthorityBrand Assets
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Asset 01
The Rest Standard
Asset 02
Crafted for Calm
5 levers.
each one measurable.
Lifestyle CTR
+156% · Human vs flat product
Sleep Intent SEO
Page 1 · 3 anxiety terms
Tactile A+
+200% CVR · Science layer
Gift Positioning
41% Subscribe & Save rate
PPC Architecture
47% → 13% ACoS · 9.1x ROAS
Every phase.
every metric it moved.
Documented progression from initial baseline to targeted outcome.
Phase 01
Wk 1–2
Price-Gap Intelligence & Positioning Architecture
Gravity Blanket owns the $249 premium slot. Generic imports flood the $25–$35 range. At $69 with verified glass bead fill and a 15-year warranty, Dunova occupied a 'premium-without-absurd-pricing' position that nobody was communicating properly. We built every decision around that gap.
Market Position
0 → 1
positioning defined
Phase 02
Wk 3–4
Lifestyle-First Main Image CTR System
Every weighted blanket competitor shot the product flat on a bed. We photographed a woman wrapped in the blanket — soft bedroom light, peaceful expression, warm tones. In search results, 7 flat product shots and one human moment. CTR lifted 156% in 9 days. The category had never seen a lifestyle-led main image.
Click-Through Rate
+156%
lifestyle vs flat product
Phase 03
Wk 5–6
Tactile Trust A+ Content Build
Weighted blankets have a core trust problem: buyers can't feel the weight through a screen. We built 8 A+ modules around the sensory experience — bead-fill density cross-sections, GSM comparison charts, temperature regulation diagrams, and a sleep phase graphic linking deep pressure stimulation to cortisol reduction. CVR tripled in 11 days.
Conversion Rate
+200%
tactile education converts
Phase 04
Wk 7–9
Sleep & Anxiety PPC Keyword Architecture
Built 5-tier PPC stack: high-intent sleep terms, anxiety relief terms, gift occasion terms (Mother's Day / Christmas clusters), competitor conquest against Gravity and YnM, and a separate retargeting campaign for 'weighted blanket adults 15lb' — the exact phrase Gravity owns organically. ACoS dropped from 47% to 13% by week 9.
Advertising Cost of Sales
−72%
ad waste eliminated
Phase 05
Wk 10–12
Page 1 Organic Rank & Gift Season Timing
Page 1 for 'weighted blanket for anxiety adults', 'heavy blanket 15lb', and 'cooling weighted blanket queen'. Launch timed to land page 1 status 3 weeks before peak gifting window. Combined with a Subscribe & Save setup that drove 41% of buyers to recurring orders. $52,400 monthly revenue by day 85.
Monthly Revenue
$52.4K/mo
at day 85
Cumulative Revenue — Day 1 to Day 85
$0 → $52,400/month
9.1x
Peak ROAS
$0
Day 1
$920
Wk 3
$6.1K
Wk 5
$17K
Wk 7
$33K
Wk 10
$52.4K
Wk 12
"We were competing against a brand with a $15 million marketing budget and the patent on the category name. Grow Orbit told us to stop competing on price and start competing on proof. We went from invisible to $52K a month in less than 90 days."
"The science layer we added to the A+ content was the turning point. It shifted us from a 'choice' to a 'solution' for buyers."
— Director of Ops
Maintained a 3.2% return rate—nearly 4x better than category average. High trust conversion translates to low regret purchases.
9.1x
Peak ROAS · Day 85
Evaluate Your Own Amazon Margins
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