112% MoM.
742k yearly units.
Lumina Bites had incredible cookies but generic visuals. We transformed their listing into a mouth-watering experience that justified a premium price and drove unprecedented sales.
+112%
742K
$6K+
99%
+85%
5.8x
A premium product with commodity visuals.
Lumina Bites made an exceptional cookie using high-quality ingredients, but their Amazon listing looked like any other mass-produced snack. Buyers scrolling on mobile couldn't tell the difference, leading to low click-through rates and poor conversion. They needed to convey taste and texture immediately to justify a higher price point.
Make them taste it through the screen.
We replaced the flat product shots with highly textured, beautifully lit lifestyle and macro images. By showing off the chocolate chunks, the perfect bake, and the premium ingredients visually, we eliminated the perceived risk for the buyer, drastically improving CTR and CVR.
Selling food on Amazon?
If it doesn't look delicious,
it won't sell.
Food and grocery is one of the most competitive spaces on Amazon. We can help your product stand out visually and turn casual browsers into loyal subscribers. Book a free strategy call today.
The exact numbers that changed.
✕Before Grow Orbit
- CTR2.1%flat product shot, lost in sea of identical snacks
- CVR5.4%buyers couldn't see the premium quality
- ACoS42%broad match keywords bleeding spend
- MoM GrowthStagnantstruggling to build momentum
- Brand FeelGenericindistinguishable from lower-quality competitors
After Grow Orbit
- CTR3.9%+85% — appetite appeal vs flat packaging
- CVR11.2%+107% — trust elements and ingredient highlights
- ACoS15%−64% — dialed in specific snack intent clusters
- MoM Growth+112%explosive growth through Subscribe & Save
- Brand FeelPremiumvisuals match the high quality of the product
Selling taste through pixels.
When you're selling food, the visual is the flavor. We stopped relying on the packaging and started showing the actual product in mouth-watering detail. The high contrast, the visible texture, the ingredient callouts—they all worked together to make the buyer crave the cookies before they even read the reviews.
5 levers.
each one measurable.
CTR Boost
+85% · High contrast
Snack Intent SEO
Targeted PPC terms
CVR Optimization
Contextual lifestyle imagery
Subscribe & Save
Consistent recurring revenue
PPC Efficiency
42% → 15% ACoS
Every phase.
every metric it moved.
Documented progression from initial baseline to targeted outcome.
Phase 01
Wk 1–2
Texture-Forward Visual Architecture
Lumina Bites had incredible cookies, but their flat product shots made them look generic. We engineered a visual system highlighting the crunch, the premium ingredients, and the artisanal baking process. The goal was to make the buyer 'taste' the product through the screen.
Visual Quality
0 → 1
visual identity established
Phase 02
Wk 3–4
High-Contrast Main Image CTR System
We replaced the standard white-background packaging shot with a sleek, high-contrast render that popped in the search grid. By adding close-ups of the chocolate chunks and using warm lighting, CTR jumped 85% within a week.
Click-Through Rate
+85%
appetite appeal vs flat
Phase 03
Wk 5–6
Lifestyle Context Integration
Food buyers care about context. We added lifestyle visuals that showed the cookies in everyday snacking scenarios — office breaks, road trips, and late-night cravings. This contextualization raised the perceived value, increasing CVR significantly.
Conversion Rate
+107%
trust elements added
Phase 04
Wk 7–9
Snack-Time Keyword Targeting
We shifted PPC away from broad 'cookies' terms (where Nabisco dominates) to specific intent clusters: 'premium office snacks', 'artisanal chocolate chip', and 'gourmet cookie gifts'. This targeted approach slashed wasted ad spend and brought ACoS down to 15%.
Advertising Cost of Sales
−64%
ad waste eliminated
Phase 05
Wk 10–12
Subscribe & Save Domination
With the visuals locking in the first purchase and the taste securing the second, we optimized the listing for Subscribe & Save. Growth hit 112% MoM, pacing toward 742K units yearly, with daily sales consistently over $6K.
MoM Growth
+112%
MoM Revenue Growth
Growth Trajectory
+112% MoM Growth
742K
Yearly Units
Base
Day 1
+20%
Wk 3
+45%
Wk 5
+70%
Wk 7
+95%
Wk 10
+112%
Wk 12
"We revamped their listings and optimized PPC. Within 12 months, they hit 742K units sold with consistent monthly growth."
112%
MoM Growth
Numbers that speak volumes.
Live Seller Central screenshots from brands we manage — growth you can see, not just hear about.
742K
Units Sold (12mo)
112%
Growth vs Last Year
99%
Buy Box Rate