An essential Amazon advertising and organic performance metric measuring the percentage of shoppers who click on a product listing after viewing its impression in search results or browse nodes. Calculated as (Clicks ÷ Impressions) × 100.
If your Sponsored Products ad receives 10,000 impressions and generates 50 clicks, your CTR is 0.50%. Sponsored Products Top-of-Search placements typically achieve CTRs above 1.00%.